Investment Support to Help Scale Our Software as a Service Business
A focused investment to acquire paying clients, grow recurring revenue and build a business that funds its own operations.
Software that saves service businesses time.
We help established service businesses organise their work, reduce manual administration and manage daily operations. Clients pay once to get started, then a monthly subscription.
Paid when a new client joins.
Begins in the month after joining.
The software exists. The next step is acquiring clients.
The initial investment prioritises attracting new clients and delivering a good service, rather than increasing permanent overheads.
Paid Ads, direct outreach and referrals reach business owners with relevant needs.
Sales conversations, product demonstrations and timely follow-up.
Client support, project management and technical assistance as required.
£6,000, available in two instalments.
The funding helps launch client acquisition. Early setup fees and subscriptions contribute towards the first three months of operating expenditure.
Total initial investment sought
Where the money goes
Client payments also help build working capital for the months ahead.
First three months: itemised spending
| Operating expense | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| Paid Ads | £900 | £900 | £600 |
| Advertising management | £300 | £300 | £300 |
| Business development | £500 | £500 | £500 |
| Client support / project manager | £0 | £300 | £400 |
| Software | £600 | £600 | £600 |
| Contract developer | £0 | £0 | £250 |
| Other running costs | £380 | £380 | £380 |
| Total monthly spending | £2,680 | £2,980 | £3,030 |
Reach three new clients a week by Month 3.
Our baseline increases client acquisition gradually as marketing and follow-up improve.
1 new client a week
2 new clients a week
3 new clients a week
How conversations become clients
By Month 3, client income covers running costs.
This is the first milestone: new client payments and subscriptions pay that month's operating expenses.
Where Month 3 income comes from
Client income is sufficient to cover the month's planned operating expenditure.
From here, additional cash can contribute to future operating costs and planned commitments.
See how client growth changes the financial outcome.
Choose an acquisition scenario. Every figure recalculates from client counts, setup fees, subscriptions and monthly spending.
Every month's income and payments
| Month | Client income | Running costs | Sponsorship / visa payments | Cash remaining |
|---|
The cash figures include £3,000 funding in Month 1 and £3,000 in Month 2. Client subscriptions begin the month after joining.
Show how the client income is calculated each month
| Month | New clients × £297 | Existing subscribers × £97 | Total income |
|---|
Business income funds the payments in stages.
These payments fall at different points in the process, allowing cash generated from clients to accumulate as trading continues.
Paid across three stages rather than upfront.
The baseline covers the payments and retains working capital.
We measure what works and adjust early.
The plan is built around weekly sales reviews and flexible contracted support, so we can direct spending towards activities that generate clients.
Enquiries, qualified conversations, demonstrations, new clients and recurring revenue.
Refine targeting, follow-up and demonstrations before increasing expenditure.
Match contractor support and technical work to the volume of paying clients.
Test a different sales outcome
Move the slider to see how many clients per week are needed from Month 3 onwards.
Our weekly review
At 12 clients a month, acquisition spending is approximately £117 per client. Costs include Paid Ads, management and business development.
From initial investment to self-funded growth.
Build client acquisition
Launch Paid Ads and outreach, improve follow-up and begin onboarding.
Cover monthly running costs
Baseline income of £4,922 against £3,030 of operating expenses.
Apply for sponsorship licence
Meet the first £1,811 application and professional costs.
Grow subscription income
Continue acquisition and meet the next £3,165 sponsorship stage.
Meet planned visa costs
Pay £14,638 in application and health surcharge costs.
Strengthen operations
Introduce the planned full-time role while retaining flexible contractors.
A focused £6,000 investment to build recurring client revenue.
The investment establishes client acquisition and delivery. Setup payments and growing subscriptions then fund operations and planned commitments, supporting continued business growth.